Among the many tools available to folks using social media to press their agenda, business, personal, or otherwise, is blogging. What started out as a simply a way for people to offer up conversation and passing on everyday information has become a major way for people to enhance their knowledge and vent their frustrations, businesses to communicate brand names, education about new products, a place for the Government to put in its two cents about anything and everything, has become a major industry. (Kari White, n.d.) Blogging has become a major income source for many, many people. Huffington Post, 2,330,000/month and Overhead in New York, 9,000/month are a couple examples. ( Michael Dunlop, n.d.)
When publishing a blog, there are some basic mechanical tools that a person should use in order to do a good job. Nothing different than any other effort, right tools for the right job?
When should one run a post ? During the week when most blogs run are not that good of an idea. Saturday is actually the best day, according to a study run by Colossal Content Marketing Report, though only 6.3% of the blogs posted during the week of the study but these receive 18% of all the social shares. So one should try to schedule on the weekend. What should you title the blog? Again, according to the report, most people title in about 40 characters. However , those who used titles with more characters, up to 60, got the best response, over 60 the responses numbers declined. Strategy here, go middle of the road. Should there be questions in your title, survey saaaaays, yes! In the study for this report, sample was 4,618 blogs by the way, the report that those blogs with questions received more than twice the shares as the average. A big question is where to post? The obvious here are Twitter and Facebook. Of the sample number Twitter receive 38% shares while Facebook received 26.7%. (Karen Axelton, 2014,06,23.)
Best Bloggers, the “super stars” read things that have nothing to do with there jobs. As with writers reading is essential to gain knowledge regarding a variety of things. Go looking for articles etc, that expand your brain and give something to write about that is exciting. Look for and find lots of great post, websites, magazines and so on. This will help you in building good content. When doing the blog, just sit down and start to write. As you go along you will pick up the tools necessary to do well. Do not be afraid to write. And when you write, write with empathy. “You are not your target audience,” And criticism should not knock you off track. Criticism of course can be good and bad. You must learn the difference. And best of all, be yourself, let your personality come through, be passionate about your subject content. (Corey Wainwright, 2013,09,25.)
With regards to subject matter, content is probably one of the more key component for blogging. And a key aspect for content is not to be marketing on your blog, for you or anyone else. If all you do is post information about your business and allow use of it for advertising, you will turn people off and not build a following of any significance. ( Chris Brogan, 2013,)
According to Mr. Brogan, proper sharing is another key to a good blog. Sharing includes passing on the information you wish to share but also should give your followers a decent perception of who you are and what you believe in.Sharing is an endorsement from you, and as such tells people what you believe in and in doing so allows the follower to feel part of something, that you are not crazy, there are others out there with a same belief. (Chris Brogan, 2013.)
There are a couple of things that a blogger should be careful of with regards to blogging. Consider what you want to say seriously, do not lie, defame or in any other way put yourself in a position of a liability problem. As mentioned above do not use your blog as a market platform. Your followers are looking for honest information and recommendations.
Is insurance using blogs. Yes they do blog, all kinds of them. Their purposes are to bring insight and education to current and potential clients. From what I have garnered from research the most active bloggers are the property and casualty and health insurance companies. This stands to reason because these two areas are the most dynamic parts of the industry. It seems that health insurance in particular is a constant changing scene especially with the actual day by day results of “Obama Care.”
So in summary with the multitude of tools available for SSM, including blogging, you should not have any trouble becoming an SSM whiz kid. If Insurance can be successful, so can you.
References;
White, Kari, n.d.,Cooperate Blogging: 7 Best Practices, retrieved from, http://www.businessknowhow.com/internet/corporate-blog.htm
Dunlop, Michael, n.d., Top Earning Blogs-Make Money Online Blogging, retrieved from, http://www.incomediary.com/top-earning-blogs
Axelton, Karen, 2014,06,23, Blogging Best Practices, retrieved from, https://forum.web.com/blogging-best-practices
Wainwright, Corey, 2013,09,25, What The Bet Business Bloggers Do, retrieved from, http://blog.hubspot.com/marketing/blogging-best-practices-list
Brogan, Chris, 2013, 2nd Edition,Google+ for Buisness, How Google Social Network Changes Everything, Que Publishing, page 98 and Pgs 128, 129
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