I think that everyone will agree the social media landscape has become a constantly changing venue. It seems that we no more than get comfortable with a device or system than it has become passe. For example the cell phone I have is not even two years old but I am now two generations behind in cell phones.The operating system I purchased with a then new computer is now on the bottom of the “adaptable” list for new programs. And SMM has become a monster. There are now well over 200 separate platforms available to thoroughly confuse and discombobulate an average user like me. (Wikipedia,2016,10,11.) When is it going to stop, answer, probably never.
One area of this monster that seems to have unlimited potential are the mobile unites, iPhones, androids, tablets and others. New and improved interfaces will have the ability to identify voices and read signatures with virtually flawless execution. Contacts and eyeglasses will be used as viewing screens and computers with even great power than our pcs at home will be integrated into small mobile devices. Networking will grow exponentially and soon even your mother’s-in-law will have the goods on you. A major key for mobile technology and companies will be the successful managing that mobile technology. At some point in the future, all the technology will come from a personal mobile device. (University of Rhode Island, 2012.) According to Derek Bryan in a blog on http://www.marketingprofs.com , websites as we know them today are on they way out.
So what effect will this have on say, a cruise line like Carnival?
Carnival, like any other company looks to make a good profit. That profit , as we all know, comes from gross revenue minus expenses. Cut down your expenses, maintain gross revenue and you have increased your profits. Two of the more important factors in generating current or even additional revenue are advertising and communication. (Everyone knows by now that SSM advertising is much less expensive than traditional forms.) With the continuing development in mobile technology, this should be a plus for any business like Carnival, especially those that cater to human behavior and its desire for “good times,”otherwise known as the entertainment industry. If what the University of Rhode Island’s white paper says is true, then with the advent of an all mobile society, Carnival could have any number of databases that they can use to their advantage. The consumer finding what they want, checking prices, time lines, and booking passage, all in a very short sacrifice of time, will be exactly what the ” society of instant gratification,” wants. It is a win-win situation.
In looking at just at our American society, we have, from the beginning of our Nation, been a forward looking, innovative and , resourceful society. ( I am talking the people here, not the Government.) We have always wished to make our live easier and more productive with less effort. This is a good thing. However the question arises, who is doing the pushing, people or technology. Though I doubt that many people really give this a thought, it nevertheless is an important aspect of our lives.
It can be said that the technology industry is driving human nature. Why, human nature, always wanting something better, faster, more flashy, reducing work loads, increasing efficiency, and all the rest. Technology responds by coming out with more innovations and thus a cycle is repeated. But at the same time does it not appear that technology is bowing to human nature but working with it. I believe that in a human to human relationship this would be called symbiotic. Another symbiotic relationship is that of moss and lichen in nature. A symbiotic relationship, symbiosis, occurs where two entities provide the essentials of their lives for each other. So, why not call technology/human relationships co-evolutionary/symbiotic as well. One without the other could not exist. Gerhard Adams suggests that by the relationship between the entities, each is influenced in their future direction. From this one can imply that both human nature and technology feed off one another in a symbiosis that is a win-win situation.
Humans have been wanting tools that provide an easier more efficient path to success since the beginning of time. A tool would be introduce, this tool would then give way to new and better idea creating a new tool and so on. This would be called evolution. Some came up with transistor, technology latched on and produced it.Technology provided the tools of SSM, users of those tools then created a need for new and improved tools and so it goes. (Gerhard Adams, 2012,02,05.)
In conclusion then, it is my belief that technology and humans have worked hand-in-glove to create the chaos that gives this older fellow a headache and sets forth the question what is next?
Wikipedia.org, 2016,10,11, social media platforms
University of Rhode Island, 2016,10,11, The Future of Information Technology and Implications for URI, retrieved from, http://www.university rhodeisland.edu/provost/files/Future_of_Information_Technology
Bryan, Derek, 2016,09,27, Future of SEOs and SSM, retrieved from, http://www.marketprobs.com/opinions/2016/30709/five-bold-predictions-about-the-future
Daragon, Jay, 2011,01,04,The Influence of Technology On Humanity, retrieved from, relationship-economy.com/2011/01/technologies-influence-ove-humanity
Adama,Gerhard, 2012,02,05, Technological Symbiosis, retrieved from, http://www.science20.com/gerhard_Adams/technological-symbiosis/86677